Fashion Brand Development and Management
Brand analysis (both internal and external features). How to best align your brand strategy in order to achieve the desired brand positioning, meeting business leads and targeted personas.
Category and stock management; business models; strategic partnerships.
Fashion Business Models Advisory and Implementation
After a feasibility study, we identify, develop and implement the best business models that will support the sales, expansion and the internationalization strategy. Identification of the distribution channels that best match the brand strategic and operational goals, being it distribution, retail, franchising, omni-channel, etc.
Expansion and Internationalization Projects’ Management
Through international marketing strategies, we identify investment and partnerships’ opportunities for international trade fairs participation, business missions on targeted markets, tradeshows and private previews participation, fashion weeks participations (shows, showrooms, activations). We not only identify and manage the attendance but can also be there on clients’ behalf.
Fashion Buying & Merchandising
Current stock analysis and management
Sales plan & business plan
Trainings & Workshops
For retail companies, brands, start-ups and professionals.
Workshops for students and entrepreneurs.
The future of fashion in general, and the fashion industry in particular, lies on how brands and companies will navigate the waters, continuously reinventing themselves as powerful but also empowered social and environmental responsible entities.
Portugal has taken central stage in the “made in Europe” fashion industry scene. Within the wide scope of this industry, national players are driving innovation through I&D, creativity, state of the art facilities, technology encompassing AI and AR, speed to market alongside the best kept ingredients: handmade techniques and a close and friendly client relationship management.
Focusing on the commercial side of the business, we convert ideas into projects and these into sustainable and profitable P&L bottom-lines. Thus, through tailored-made solutions, we offer consultancy and management solutions for the fashion industry, covering apparel, textile, accessories, footwear, jewelry and lifestyle brands.
Structured intervention plans are designed in close relation with each client, so all “go-to-market” approaches meet clients’ needs. Because each client is a business partner, cost effective business models and players empowerment through knowledge acquisition and shared experiences are delivered on a case-by-case approach.
Elsa has been working for several years in Qatar, particularly in Fashion, where she has been doing an excellent job, recognized by all her employers. Despite all the difficulties inherent to the Qatari market, during all these years, she has always been interested and committed to promoting Portuguese brands in Qatar. Thank you Elsa!
Daniel Pereira Pontes - Economic Counsellor na AICEP Portugal
Elsa is an absolute pleasure to work with. Elsa and I formed a strong partnership in New York while she was the lead Buyer for AX Armani Exchange. I admire Elsa’s strong communication skills, superb industry knowledge and financial expertise. These qualities and more made Elsa a pleasure to work with and partner with while driving global growth across our Women’s International business.
Krystle Bach - Brand Director at Authentic Brands Group
Fashan Sanoor - Senior Merchandise Planner at Al Siddiqi Holding
I have worked alongside Elsa while at Al Siddiqi company. During those years, I’ve seen her not only excel at the core elements of her job as buying manager and business development but also perform other tasks that extend beyond the scope of her role, like visual merchandising, setting operational KPI’s and planning and delivering marketing campaigns.
Elsa was always available to integrate all group works that would require her experience/knowledge and was, yet, always keen to learn from other demonstrating a great teamwork s
Tomasz Miszczuk - Senior Designer at Deer&Dear
I had the pleasure of working with Elsa when she managed the UNO de 50 brand in Kuwait, as brand manager and buyer.
I was impressed with Elsa’s ability to create awareness around the brand, to accommodate market needs into her product selections while converting footfall into loyal customers.
Elsa would be a true asset for any positions requiring analytical and strategic moves and this comes with my heartfelt recommendation.