SERVICES
Fashion Brand Development and Management
Brand analysis (both internal and external features). How to best align your brand strategy in order to achieve the desired brand positioning, meeting business leads and targeted personas.
Category and stock management; business models; strategic partnerships.
Fashion Business Models Advisory and Implementation
After a feasibility study, we identify, develop and implement the best business models that will support the sales, expansion and the internationalization strategy. Identification of the distribution channels that best match the brand strategic and operational goals, being it distribution, retail, franchising, omni-channel, etc.
Expansion and Internationalization Projects’ Management
Through international marketing strategies, we identify investment and partnerships’ opportunities for international trade fairs participation, business missions on targeted markets, tradeshows and private previews participation, fashion weeks participations (shows, showrooms, activations). We not only identify and manage the attendance but can also be there on clients’ behalf.
Fashion Buying & Merchandising
Current stock analysis and management
Sales plan & business plan
Buying budgets
OTB
Market weeks
Trainings & Workshops
For retail companies, brands, start-ups and professionals.
Workshops for students and entrepreneurs.
Abordagem
The future of fashion in general, and the fashion industry in particular, lies on how brands and companies will navigate the waters, continuously reinventing themselves as powerful but also empowered social and environmental responsible entities.
Portugal has taken central stage in the “made in Europe” fashion industry scene. Within the wide scope of this industry, national players are driving innovation through I&D, creativity, state of the art facilities, technology encompassing AI and AR, speed to market alongside the best kept ingredients: handmade techniques and a close and friendly client relationship management.
Focusing on the commercial side of the business, we convert ideas into projects and these into sustainable and profitable P&L bottom-lines. Thus, through tailored-made solutions, we offer consultancy and management solutions for the fashion industry, covering apparel, textile, accessories, footwear, jewelry and lifestyle brands.
Structured intervention plans are designed in close relation with each client, so all “go-to-market” approaches meet clients’ needs. Because each client is a business partner, cost effective business models and players empowerment through knowledge acquisition and shared experiences are delivered on a case-by-case approach.